Topic page for Search marketing at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Search marketing articles and analysis

Articles: 386 Results
Hannah Kimuyu, director of paid media, Greenlight
December 03, 2015 by Staff

Search Superstars: Nothing is impossible

Search managers who embrace the potential of technology are spearheading the sector's growth

Brands need to learn how to take advantage of the new 'micro-moments' in the customer journey
August 11, 2015 by Tom Etherington

Micro-moments: how to survive the new mobile battleground for brands

With Google claiming that mobile is being grossly undervalued by brands, Tom Etherington, search marketing consultant at Silverbean, explains how

Facebook: confirmed plans to offer video contributors a share of ad revenues
July 03, 2015 by Arif Durrani

Facebook confirms 'monetisation test' for media contributors

Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that

Jutkowitz, Spiegel, Steinberg, Sorrell (l-r): announced the launch of a content agency, Truffle Pig (copyright AD)
July 02, 2015 by Arif Durrani

Cannes hosts marriage of old and new media

Amid the bravado and one-upmanship along the Croisette, the Daily Mail and Snapchat stole the show.

Search marketing terms: A helpful glossary of PPC, SEO and Google AdWords, no Googling needed
June 26, 2015 by Farah Radford, Digivita

How to speak the search marketing team's lingo

If you're new to PPC, SEO and Google AdWords, this glossary of search marketing terms by Farah Radford, managing director

Pinterest: users will be able to use the ‘buy it’ button to purchase items without leaving the site
June 18, 2015 by David Benady

Pinterest expands into e-commerce territory

The buyable pin function feels like a natural next step for the site and could transform online shopping.

Twitter UK: appoints PHD
June 12, 2015 by Arif Durrani

Twitter UK appoints PHD to handle first media brief

Twitter has named Omnicom's PHD as its first retained media agency in the UK after a competitive pitch.

June 04, 2015 by Arif Durrani

Will Spotify's video offering be a success?

Can the company challenge the likes of YouTube and take a share of the lucrative video ad market, Arif Durrani

Very.co.uk: the online retailer has launched weather-targeted ads
June 01, 2015 by Ben Bold

Very.co.uk mobile ad push promotes products based on local weather

Online fashion retailer Very.co.uk has kicked off a location-triggered mobile campaign that suggests particular items of clothing or accessories based

Google: new 'buy button' might put consumers at a distance
June 01, 2015 by Alastair Dent

What Google's new 'buy button' means for brands

Google is adding a 'buy button' to shopping ads on mobile search - but it's not just about boosting conversion,